You know that moment when you’ve finally got your course outline written, the slides are half done, and you’re sat looking at the Skillshare and Udemy signup pages with your finger hovering over the button… quietly wondering whether you’re about to...
Christmas Eve, 2018. I was sitting alone in a hostel, broke, newly single, and thoroughly burnt out. Although I say alone… I did have bed bugs, so technically there was company. A year earlier I’d released my first online course. Thirty-two hours of it. I was...
Creating Instagram Reels that stand out can be time-consuming, but what if I told you there’s an AI tool that can do most of the work for you? Enter InVideo AI—a game-changing platform that helped me turn my course landing page into a fully polished Instagram Reel in...
Most of the AI advice you’ll find for social media is the same four things. Write my captions. Make me a content calendar. Give me thirty hooks. Rewrite this so it sounds less like a robot. All useful… and all completely obvious by now. So this one is about the...
LinkedIn is the platform everyone agrees is valuable and almost nobody actually shows up for. When I filmed this, a Hootsuite study had found 70% of marketers were confident LinkedIn would give them a positive return, higher than any other network they asked about....
You know that moment when you open a blank content calendar for a business, and you genuinely don’t know whether to start with the logo, the hashtags, the posting schedule or a little cry? Social media marketing right now is overwhelming as all hell. And if...
You know that feeling when you open ChatGPT with every intention of being productive, type “help me with my social media strategy”, and get back a list so generic it could belong to a dentist, a dog groomer or a SaaS startup? That’s not AI being...
