A bit about you

My business really isn't about me at all. So let's start with you first, because you, after all, are the reason I get to do what I love every single day.

If you're here reading this, there's a good chance you're someone who is passionate, driven and a little bit curious. You're probably building something of your own, wearing roughly seventeen hats, and quietly wondering if there's a smarter way to do all of this.

Maybe you just need a little help getting to the next step, from someone who has been there, done that, and bought the metaphorical t-shirt. Well, I hope I get to be that someone for you.

And look, I know these "about me" pages are supposed to be all business. All qualifications and accolades and carefully lit headshots. But honestly? I'd rather share the parts of my life you won't find on my LinkedIn profile.

So come along for the ride and scroll down to learn a little more about what makes me, me. 

Back in 2016, I started freelancing as a virtual assistant and social media manager after taking a few not-so-great online courses and teaching myself mostly through YouTube. The irony of where I’ve ended up is not lost on me.

Those skills changed my life, giving me the freedom to travel while taking my work with me. Eventually, I created the kind of course I wished I’d had when I was starting out.

Spoiler alert: it was a complete flop. 😅

But it taught me a huge amount, so I dusted myself off and kept going. Nearly a decade later, I’ve had the privilege of teaching more than 240,000 students around the world.

Since becoming a mum in 2023, life looks very different. These days, I’m juggling two tiny humans, sleepless nights, keeping everyone mostly fed and clothed, and running a business. Full disclosure: I rarely feel like I’m nailing it.

That chaos is exactly why I care so much about working smarter, not harder. When your free time comes in ten-minute windows, you focus on what actually works.

That’s why I fell head over heels for AI. It gives time-poor business owners a genuine shortcut, and now I’m focused on helping you use it to market your business more cleverly, build smarter systems and create a life you love.

I grew up in Slovakia eating delicious food, playing with goats on our family farm and rocking incredible haircuts like this one.

After emigrating to Canada, I quickly became known as the overweight kid who didn't speak English, which, shockingly, did not make me popular. So naturally I leaned all the way into the emo lifestyle.

I chopped off all my hair, got a lip ring and my first tattoo, and spent a great deal of my paycheque on black eyeliner and adventurous hair dye colours.

A week after graduating from University I bought a one-way ticket to Italy with no real plan for what to do next. Over the next few years, I ended up having lots of jobs in lots of countries.

Over the next few years I collected a lot of jobs in a lot of countries. As a tour guide I got to dress up as a cow in the Swiss Alps and a gladiator in Rome, and I regularly demanded dress-up days in the kitchens where I worked as a chef in France. It was the first time I realised a grown-up job could actually be fun. Who knew?

I did briefly try to get a 'normal job' after meeting my Aussie partner Nick and moving to Australia.

But it lasted all of 6 months until I decided to teach myself skills in the social media space so I could work online while travelling the world.

And in 2017 I launched my first online course. 

I burnt out fairly quickly from hustling to make it as a course creator. So I joined an agency in Brisbane as their digital marketing strategist, then moved to Melbourne for an in-house marketing role.

Working alongside other marketers and creatives taught me a huge amount. It also confirmed, once and for all, that I am really not cut out to be an employee.

The pandemic pushed me to refocus on my business and do things very differently the second time round. Smaller, more specialised, more affordable courses, built to actually help people. Once my decisions started matching my purpose, everything just clicked. Somewhere in there I also got married, bought my first home with my husband Nick, and bought our first investment property while I was wildly pregnant for the first time, and perhaps a touch hormonal. Maybe not the best time to be making giant financial decisions, but anyway. 

Two years later, we had our second kiddp. And while I was deep in all sorts of post-partum madness, the whole marketing world shifted under my feet. AI took over not just marketing but online education too. My business plummeted, all while I was running on no sleep and roughly three functioning brain cells. So it was time to pivot: take the skills I already had into this new AI space, and start showing business owners what's actually possible. Full transparency, this chapter is still being written, and I'll be sharing all of it with you as I figure out what's next.

Want to come along for the adventure? Have a peek at the section below.