Heads-up before you press play. I filmed this walkthrough in 2021, and Descript has been rebuilt substantially since then, with a lot of AI editing added on top. The idea behind it is exactly the same and still worth your time, but the interface on screen no longer...
What Is a Marketing Funnel? A Plain-English Guide
Someone once sent me a photo of the funnel they'd drawn on a whiteboard. Fourteen boxes, arrows going in every direction, three colours of marker, and a small note in the corner that just said "help". It looked like a wiring diagram… it did not look like a funnel. So...
Create Video Ads For Instagram and Facebook
Heads-up before you press play. I filmed this walkthrough in 2021, and Canva has been redesigned more than once since then. The approach still stands and the places I send you for inspiration are still the right places, but the buttons will not be where you see them...
Social Media and Mental Health: Mastering Mindful Marketing
Social media is mostly free. So it kind of tricks us into thinking that there's no cost associated with it, but that cost is sort of hidden in burnout and the waste of time and energy, emotional capacity and your mental health as well. So as some of you guys...
How This Business Owner Started an Award-Winning Travel Brand
In this interview series, we're featuring amazing people from around the world who have successfully created their very own freedom lifestyle while pursuing their passions. You'll hear from business owners, remote workers, and freelancers who make a living while...
[Infographic] How to Create A Powerful Marketing Strategy Plan
Creating a successful marketing strategy plan begins in knowing your brand and your competitors' brands inside and out. The following infographic outlines the four main elements you need to consider before spending precious marketing dollars. Follow these steps and...





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